Cindy oversees all marketing and communications for Skyline Group of Companies, spearheading comprehensive marketing, brand, and public relations strategies that drive and support each of Skyline’s Funds and Businesses as they grow and scale. She works closely with Skyline’s senior leadership and business leaders to build and execute strategies that address both new and existing business priorities, helping to ensure that Skyline meets its short- and long-term growth objectives.
Joining Skyline in 2024 with more than 20 years of progressive sales and marketing experience, Cindy has a proven record of performance in traditional and digital B2B and B2C marketing in North America. Prior to joining Skyline, she was Senior Director of Communications and Marketing for an industry-leading company in the private equity sector, where she was responsible for driving transformative strategies for corporate communications, media relations, and brand marketing. She also served as the firm’s ESG (Environmental, Social, Governance) Co-Chair, functioning as a subject matter expert on ESG policy and leading communication efforts to underscore the firm’s commitment to sustainability and responsible corporate citizenship.
Cindy has extensive experience driving profitable growth, increasing stakeholder engagement, and ensuring brand excellence across all channels and touchpoints. Previously, she successfully led her own advertising agency, honing her skills in market development, event project management, and communications strategy and planning.
In her pursuit of marketing excellence, Cindy places a strong emphasis on data-driven decision-making. By staying attuned to the latest industry trends and analyzing key metrics, she ensures that her strategies are both innovative and impactful, leading to measurable success and sustained growth. Her commitment to following the data and guiding her team with insight and support underscores her belief that effective marketing is both an art and a science.
Cindy’s approach to leadership is rooted in empowering her staff and encouraging them to leverage their unique strengths while pursuing continuous learning. She believes in the power of mentorship and is passionate about nurturing her team’s growth while fostering an environment where creativity and collaboration thrive.
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